The  Challenge

Our company specialises in startup development, and the GOAT App concept, with its vision for the ultimate football community, immediately resonated with us.
The client approached us with a clear objective: to maximize application downloads and significantly expand their user base within the football community. Our task was to devise and execute a comprehensive social media strategy that would drive awareness, engagement, and ultimately, user acquisition for the GOAT App across all relevant platforms.
Our team took full responsibility for the project’s digital presence, covering every aspect of social media management and content creation. This included developing a viral content strategy, managing community interactions, optimizing ad campaigns for app installs, and continuously analyzing performance to ensure rapid growth and a thriving football community around the GOAT App.

Approach

Our engagement with the GOAT App commenced with a deep dive into the essence of football fandom, allowing us to help the client define and execute a powerful social media strategy. This encompassed everything from crafting engaging content pillars and establishing community interaction guidelines to optimizing user acquisition funnels and designing highly clickable ad campaigns. Our entire digital approach centered around cultivating a dynamic and inclusive space where football passion could thrive.
This strategy was meticulously designed, recognizing that today’s football enthusiasts are deeply connected and crave a platform to share their passion. Isn’t it truly rewarding to feel like part of a winning team, celebrating goals and sharing insights with a vibrant community, all through a single, intuitive app?